PROMOTORS and IPR owners: SIARQ&INDEX
PRODUCT DESIGN: SIARQ
PRINTING SOLUTION: CERC
Collaborators during R&D phase (2013-2015): ATEKNEA Solutions, ECS, Extreme, Impactmedia, Fraser
TRL6: Validated Prototype under real Conditions
Next Phase: TRL7 upt to TRL9
Self-Printing Advertising Board with Reusable Ink
The global advertising industry is a highly competitive business environment. In order to remain in the game, the need is recognized to develop a product that could help to meet these changes.
SPABRINK is not intended to increase the number of outdoor advertisements, but to be a new state of the art eco-friendly alternative to existing advertising panels. Paper billboards used currently have serious impact on the environment; their use of non-recyclable paper, as well as the use of toxic polluting inks and glues. As for emerging technologies, digital advertising has negative effects due to the excessive energy consumption required for displaying the ad, not just for changing them.